Tommy Cehak

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Volkswagen Amarok
Too Powerful For TV

How do you demonstrate the performance of the most powerful ute in its class, in a country with some of the strictest automotive advertising standards? Like this.
Awards


Cannes Lions
Shortlist - Direct

Effies
Bronze - Transforming Power into Profit

AWARD
Bronze - Integrated Campaign
Bronze - Branded Ent. & Online

Adstars
Crystal - PR




And then when it STILL gets banned, you react like this:



So you re-edit your ad like this:



Director: Adam Stevens | Good Oil
Editor: Mark Burnett | The Editors
VFX: Blockhead

Tommy Cehak.
Creative Director.

Sydney, Australia.