Volkswagen
Smallest Dealership
Volkswagen and DDB continue their legacy of 'thinking small' together with a dealership you can visit from the comfort of your own phone. The World's Smallest Dealership was opened to promote the automotive's new small SUV range and subsequent AR offering, letting consumers 'try on' and buy a car wherever they are. The 28cm tall interactive activation is an exact 3D replica of a real dealership, and even features screens running Volkswagen TV ads. The dealership is also fitted with QR codes for customers to scan, leading them to an immersive augmented reality tour, complete with audio guide walkthrough. The dealership has since been touring iconic Australian landmarks.
Smallest Dealership
Volkswagen and DDB continue their legacy of 'thinking small' together with a dealership you can visit from the comfort of your own phone. The World's Smallest Dealership was opened to promote the automotive's new small SUV range and subsequent AR offering, letting consumers 'try on' and buy a car wherever they are. The 28cm tall interactive activation is an exact 3D replica of a real dealership, and even features screens running Volkswagen TV ads. The dealership is also fitted with QR codes for customers to scan, leading them to an immersive augmented reality tour, complete with audio guide walkthrough. The dealership has since been touring iconic Australian landmarks.
Awards
AWARD
2 Bronze
3 Finalists
Caples
1 Bronze
AdStars
4 Silver
AWARD
2 Bronze
3 Finalists
Caples
1 Bronze
AdStars
4 Silver
