Tommy Cehak

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Volkswagen Commercial Vehicles
RooBadge

Transforming the iconic VW Badge into a protective audio shield to deter kangaroos from the road.


Tens of thousands of drivers hit kangaroos every year on Australian roads. With the current solution on the market proven to work, Volkswagen Australia partnered with the University of Melbourne and WIRES to create the world’s first scientifically proven vehicular kangaroo deterrent to help protect drivers and wildlife.




Tommy Cehak.
Group Creative Director.

Sydney, Australia.