Volkswagen Tiguan
Road Horrors
Whether it be parallel parking, merging on a four-lane highway, a giant roundabout or distracted pedestrian, research showed that 79% of all road users had some kind of driving anxiety.
So, to launch the new Volkswagen Tiguan and its range of safety features DDB created a suite of tongue-in-cheek horror film posters, dramatising the fears and how the Tiguan’s tech can solve for them. Helping us say ‘goodbye’ road fears and ‘hello confidence’.
Read more about the campaign here:
https://www.theaustralian.com.au/business/media/smart-vw-ad-tells-a-human-horror-story/news-story/049969a8047bfe2791f3567e1510b90c
https://musebycl.io/film-tv/volkswagen-transforms-road-fears-horror-movie-posters
Road Horrors
Whether it be parallel parking, merging on a four-lane highway, a giant roundabout or distracted pedestrian, research showed that 79% of all road users had some kind of driving anxiety.
So, to launch the new Volkswagen Tiguan and its range of safety features DDB created a suite of tongue-in-cheek horror film posters, dramatising the fears and how the Tiguan’s tech can solve for them. Helping us say ‘goodbye’ road fears and ‘hello confidence’.
Read more about the campaign here:
https://www.theaustralian.com.au/business/media/smart-vw-ad-tells-a-human-horror-story/news-story/049969a8047bfe2791f3567e1510b90c
https://musebycl.io/film-tv/volkswagen-transforms-road-fears-horror-movie-posters
Awards & Recognition
AWARD
1 Bronze
Best Ads on TV Top 6
The Drum Ad of the Day
Ad Age Editor’s Pick
AWARD
1 Bronze
Best Ads on TV Top 6
The Drum Ad of the Day
Ad Age Editor’s Pick
