Tommy Cehak

Work    About   Awards



Gorillaz
Plastic Flowerz

Plastic Beach was the third album from the band Gorillaz. EMI briefed us to promote its launch with just $3000 budget. Our solution was to get key music influencers to do it for us, but we had to get them to take notice. So we commissioned a Sydney-based artist to create special plastic flowers made from discarded household items. These were delivered to bloggers and journalists along with a handwritten letter and USB containing album info and links to a microsite. The coverage was epic. And the album went to #1 within first week of launch, reaching gold status.
Awards


Caples
1 Gold - Direct Mail 
1 Finalist - Best Art Direction

AWARD
1 Bronze - Dimensional Mail

Adfest
1 Finalist - Dimensional Mail

ADMA
1 Bronze - Copywriting Craft 
1 Bronze - Special Delivery




D&AD
1 Shortlist

Directory
Issue 18

The Work
Direct Single



Tommy Cehak.
Creative Director.

Sydney, Australia.