Gorillaz
Plastic Flowerz
Plastic Beach was the third album from the band Gorillaz. EMI briefed us to promote its launch with just $3000 budget. Our solution was to get key music influencers to do it for us, but we had to get them to take notice. So we commissioned a Sydney-based artist to create special plastic flowers made from discarded household items. These were delivered to bloggers and journalists along with a handwritten letter and USB containing album info and links to a microsite. The coverage was epic. And the album went to #1 within first week of launch, reaching gold status.
Plastic Flowerz
Plastic Beach was the third album from the band Gorillaz. EMI briefed us to promote its launch with just $3000 budget. Our solution was to get key music influencers to do it for us, but we had to get them to take notice. So we commissioned a Sydney-based artist to create special plastic flowers made from discarded household items. These were delivered to bloggers and journalists along with a handwritten letter and USB containing album info and links to a microsite. The coverage was epic. And the album went to #1 within first week of launch, reaching gold status.
Awards
Caples
1 Gold - Direct Mail
1 Finalist - Best Art Direction
AWARD
1 Bronze - Dimensional Mail
Adfest
1 Finalist - Dimensional Mail
ADMA
1 Bronze - Copywriting Craft
1 Bronze - Special Delivery
Caples
1 Gold - Direct Mail
1 Finalist - Best Art Direction
AWARD
1 Bronze - Dimensional Mail
Adfest
1 Finalist - Dimensional Mail
ADMA
1 Bronze - Copywriting Craft
1 Bronze - Special Delivery
D&AD
1 Shortlist
Directory
Issue 18
The Work
Direct Single
