ABC News
Keep Asking
We launched a new national brand campaign to reinfornce ABC News’ role as Australia’s most-trusted news source and its commitment to impactful, high-quality journalism.
With media fragmentation, disinformation, and misinformation muddying the information landscape, ‘Keep Asking’ puts the spotlight back on the fundamentals of good journalism: rigour, relevance, courage, and public interest.
The campaign reflects a newsroom that is unafraid to ask difficult questions, hold the powerful to account, follow the facts wherever they lead and deliver curious and fearless journalism for all Australians.
Keep Asking
We launched a new national brand campaign to reinfornce ABC News’ role as Australia’s most-trusted news source and its commitment to impactful, high-quality journalism.
With media fragmentation, disinformation, and misinformation muddying the information landscape, ‘Keep Asking’ puts the spotlight back on the fundamentals of good journalism: rigour, relevance, courage, and public interest.
The campaign reflects a newsroom that is unafraid to ask difficult questions, hold the powerful to account, follow the facts wherever they lead and deliver curious and fearless journalism for all Australians.
Director: James Dive | Scoundrel
Music: Rumble
Photography: Sean Izzard | Pool Collective
Music: Rumble
Photography: Sean Izzard | Pool Collective