Tommy Cehak

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Foxtel
Grave of Thrones

In the words of Cersei Lannister ‘when you play the Game of Thrones, you win, or you die’, and over the course of seven seasons, fans have watched the deaths of some of their most loved, and loathed characters. So to launch the final season of Game of Thrones on Foxtel, DDB Sydney created ‘Grave of Thrones: The Final Resting Place’, a sprawling 2000 square metre cemetery. Layered in reference to how characters lived and died the activation makes for an emotional, immersive experience for fans - the graves helping turn fictional characters into something much more real than they were on screen.

More than 40,000 fans came to pay their respects over 3 days. Here's a peek at how it came together:
Awards


Cannes Lions
1 Gold
7 Shortlist 

D&AD
3 Graphite Pencils

One Show
3 Gold

Spikes
1 Grand Prix
1 Gold
2 Silver

Adstars
3 Gold
2 Silver
1 Bronze


Adfest
Grande
2 Silver




Case Study:



Tommy Cehak.
Creative Director.

Sydney, Australia.