In the words of Cersei Lannister ‘when you play the Game of Thrones, you win, or you die’, and over the course of seven seasons, fans have watched the deaths of some of their most loved, and loathed characters. So to launch the final season of Game of Thrones on Foxtel, DDB Sydney created ‘Grave of Thrones: The Final Resting Place’, a sprawling 2000 square metre cemetery. Layered in reference to how characters lived and died the activation makes for an emotional, immersive experience for fans - the graves helping turn fictional characters into something much more real than they were on screen.
More than 40,000 fans came to pay their respects over 3 days.
For our efforts, Grave of Thrones picked up a swag of awards including a prestigious Cannes Gold Lion, Spikes Grand Prix, multiple One Show Gold and three D&AD Graphite pencils.
Here's a peek at how it came together:
Grave of Thrones - Making Of Film from tommy cehak on Vimeo.
