Bundaberg Rum - Forever Classic
How could we celebrate classic good times, classic stitch-ups and classic rum serves without bringing back an icon of Bundaberg Rum? After a 15 year hiatus, we were tasked with bringing Bundy R. Bear back to our screens and launch a new brand platform to help remind us of those things that always were, are and will forever be ‘classic’.
We launched the campaign with a teaser and Half Time TVC during Australia’s Super Bowl - the NRL Grand Final - as well as an in-stadium activation giving fans the chance to win a Turkish Hair Transplant of their own.
How could we celebrate classic good times, classic stitch-ups and classic rum serves without bringing back an icon of Bundaberg Rum? After a 15 year hiatus, we were tasked with bringing Bundy R. Bear back to our screens and launch a new brand platform to help remind us of those things that always were, are and will forever be ‘classic’.
We launched the campaign with a teaser and Half Time TVC during Australia’s Super Bowl - the NRL Grand Final - as well as an in-stadium activation giving fans the chance to win a Turkish Hair Transplant of their own.
We followed up the launch with three more films and a national OOH campaign including site-specific billboards in Bundy Heartland regions.