Sydney.com
Feelings You’ve Never Felt Before
Sydney is a city known for its famous landmarks, beautiful harbour and beaches but research showed that it was being overlooked by travellers because of a feeling that they’d ‘been there, done that’. It was up to us to prove that there was much more to Sydney than people thought, an infinite combination of experiences - of nature, culture, events and wellness that would leave you with a feeling you’ve never felt before.
The campaign achieved some impressive results:
- 11% uplift in appeal for Sydney for those exposed to the campaign
- $34.8M incremental visitor spend
- Uplift in Sydney's associations with 'world-class food' (+9%), 'arts & culture' (+11%), 'events worth travelling for' (+9%)
- Sydney moved to #1 most considered city to visit amongst Australians
Feelings You’ve Never Felt Before
Sydney is a city known for its famous landmarks, beautiful harbour and beaches but research showed that it was being overlooked by travellers because of a feeling that they’d ‘been there, done that’. It was up to us to prove that there was much more to Sydney than people thought, an infinite combination of experiences - of nature, culture, events and wellness that would leave you with a feeling you’ve never felt before.
The campaign achieved some impressive results:
- 11% uplift in appeal for Sydney for those exposed to the campaign
- $34.8M incremental visitor spend
- Uplift in Sydney's associations with 'world-class food' (+9%), 'arts & culture' (+11%), 'events worth travelling for' (+9%)
- Sydney moved to #1 most considered city to visit amongst Australians
Awards
Shots Awards
1 Shortlist
Shots Awards
1 Shortlist
Director: Michael Hili | Finch
Editor: Brendan Jenkins | The Editors
Music: Otis
Photography: Michael Corridore & Tim Georgeson | Photoplay
Editor: Brendan Jenkins | The Editors
Music: Otis
Photography: Michael Corridore & Tim Georgeson | Photoplay