Tommy Cehak

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McDonald’s
Big Mac 50 Years

To mark 50 years of the world's most famous burger, we celebrated the things that make the Big Mac so iconic - its ingredients, the packaging and the ways in which we continue to enjoy eating them.
Awards


AWARD
1 Silver - Outdoor (Packaging)


50 Year Love Affair



Iconic Packaging

The Big Mac had remained almost unchanged for 50 years. So, to promote its golden anniversary, we celebrated the only thing about the burger that had. Its packaging.

Tapping into half a century of nostalgia for the beloved sandwich, original, now archived Big Mac packaging spanning five decades was sourced and meticulously photographed.

These photographs were then turned into unbranded posters honouring the Big Mac’s status as a pop-culture icon.




Tommy Cehak.
Creative Director.

Sydney, Australia.