https://tommycehak.com Tommy Cehak Wed, 22 Apr 2026 02:24:19 +0000 https://tommycehak.com en https://tommycehak.com/GTI-Hijack Wed, 30 Jun 2021 02:53:11 +0000 Tommy Cehak https://tommycehak.com/GTI-Hijack <img width="3556" height="2000" width_o="3556" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0bc7f2d0a52ae0d6b29c4c6d90ffabb387e4230e4cebf580d2af14c4baaca51b/2-Gameplay.jpg" data-mid="114198560" border="0" src="https://freight.cargo.site/w/1000/i/0bc7f2d0a52ae0d6b29c4c6d90ffabb387e4230e4cebf580d2af14c4baaca51b/2-Gameplay.jpg" /> <img width="3556" height="2000" width_o="3556" height_o="2000" data-src="https://freight.cargo.site/t/original/i/888c74c586b47ce38b447febdd973afd229cd537cfeced7df6d508ac0341295d/3-Schedule.jpg" data-mid="114198562" border="0" src="https://freight.cargo.site/w/1000/i/888c74c586b47ce38b447febdd973afd229cd537cfeced7df6d508ac0341295d/3-Schedule.jpg" /> <img width="3556" height="2000" width_o="3556" height_o="2000" data-src="https://freight.cargo.site/t/original/i/fb1a377b0f74ce2ae30dfab963f55e4a3699e7dfab559f44b3441066523f5fe1/5-Play-Mode-OOH.jpg" data-mid="114198565" border="0" src="https://freight.cargo.site/w/1000/i/fb1a377b0f74ce2ae30dfab963f55e4a3699e7dfab559f44b3441066523f5fe1/5-Play-Mode-OOH.jpg" /> <img width="3556" height="2000" width_o="3556" height_o="2000" data-src="https://freight.cargo.site/t/original/i/444a54225d6f4f2c8fcf4e26d770999d7213a5f784d031c4bbde87a5f4f236d5/4-Win-Mode-OOH.jpg" data-mid="114198563" border="0" src="https://freight.cargo.site/w/1000/i/444a54225d6f4f2c8fcf4e26d770999d7213a5f784d031c4bbde87a5f4f236d5/4-Win-Mode-OOH.jpg" /> Volkswagen Golf GTI Hijack - Ad Break ChampionshipIf you're wanting to escape the everyday, the new Golf GTI is the perfect vehicle to do it in. To prove it, we took on the most everyday thing there is. The ad break. We hacked the commercial break by creating the first TV ad you can actually play. A QR code in the first slot of the commercial break opened a web-based game, allowing Aussies to race the rest of the nation for the chance to win a GTI for real and turned a 30 second ad into a 3 minute brand takeover. In between the weekly live race events, our campaign encouraged Aussies to hone their skills on one of three practice tracks while they explored the features and performance of the forthcoming Golf GTI. The campaign was the 2nd most awarded automotive campaign in the world in 2022. Read more about it here: https://www.afr.com/companies/media-and-marketing/volkswagen-hacks-ad-break-with-car-race-to-launch-new-gti-20210715-p58a1y https://mumbrella.com.au/volkswagen-aims-to-take-over-the-ad-break-with-the-second-screen-in-new-golf-campaign-693461https://www.contagious.com/news-and-views/Campaign-of-the-week-volkswagen-gaming-golf-launch-campaign?utm_content=174225520&amp;utm_medium=social&amp;utm_source=linkedin&amp;hss_channel=lcp-848133 Awards &amp; RecognitionCannes Lions1 Gold1 Bronze D&amp;AD1 Graphite&nbsp;1 Wood3 In-Book Spikes1 Grand Prix1 Gold1 Silver AWARD6 Gold6 Silver6 Bronze Caples2 Gold1 Bronze Highly Commended Best in Show&nbsp; One Show1 Bronze Contagious Campaign of the WeekBest Ads on TV Top 6 <img width="3556" height="2000" width_o="3556" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0bc7f2d0a52ae0d6b29c4c6d90ffabb387e4230e4cebf580d2af14c4baaca51b/2-Gameplay.jpg" data-mid="114198560" border="0" src="https://freight.cargo.site/w/1000/i/0bc7f2d0a52ae0d6b29c4c6d90ffabb387e4230e4cebf580d2af14c4baaca51b/2-Gameplay.jpg" /> <img width="3556" height="2000" width_o="3556" height_o="2000" data-src="https://freight.cargo.site/t/original/i/888c74c586b47ce38b447febdd973afd229cd537cfeced7df6d508ac0341295d/3-Schedule.jpg" data-mid="114198562" border="0" src="https://freight.cargo.site/w/1000/i/888c74c586b47ce38b447febdd973afd229cd537cfeced7df6d508ac0341295d/3-Schedule.jpg" /> <img width="3556" height="2000" width_o="3556" height_o="2000" data-src="https://freight.cargo.site/t/original/i/444a54225d6f4f2c8fcf4e26d770999d7213a5f784d031c4bbde87a5f4f236d5/4-Win-Mode-OOH.jpg" data-mid="114198563" border="0" src="https://freight.cargo.site/w/1000/i/444a54225d6f4f2c8fcf4e26d770999d7213a5f784d031c4bbde87a5f4f236d5/4-Win-Mode-OOH.jpg" /> <img width="3556" height="2000" width_o="3556" height_o="2000" data-src="https://freight.cargo.site/t/original/i/fb1a377b0f74ce2ae30dfab963f55e4a3699e7dfab559f44b3441066523f5fe1/5-Play-Mode-OOH.jpg" data-mid="114198565" border="0" src="https://freight.cargo.site/w/1000/i/fb1a377b0f74ce2ae30dfab963f55e4a3699e7dfab559f44b3441066523f5fe1/5-Play-Mode-OOH.jpg" /> https://tommycehak.com/Australia-s-Driving-Test Wed, 22 Apr 2026 02:24:19 +0000 Tommy Cehak https://tommycehak.com/Australia-s-Driving-Test <img width="3556" height="2000" width_o="3556" height_o="2000" data-src="https://freight.cargo.site/t/original/i/0b76b07a37fd07af0b05119f1b0074dd259219cd49b67337012c8ebbac8dcdf7/MainImage.png" data-mid="247991283" border="0" src="https://freight.cargo.site/w/1000/i/0b76b07a37fd07af0b05119f1b0074dd259219cd49b67337012c8ebbac8dcdf7/MainImage.png" /> <img width="3556" height="2000" width_o="3556" height_o="2000" data-src="https://freight.cargo.site/t/original/i/72123504c86aa101e5079a96f65f60854765b3a1bba5b6d30d5a49b9eee3956c/LineUp.png" data-mid="247991280" border="0" src="https://freight.cargo.site/w/1000/i/72123504c86aa101e5079a96f65f60854765b3a1bba5b6d30d5a49b9eee3956c/LineUp.png" /> <img width="3556" height="2000" width_o="3556" height_o="2000" data-src="https://freight.cargo.site/t/original/i/b9c75a47b1b884ae3a83949b0dcc2a29dd7dec11b26d684a1003d3a24181e367/Lights.png" data-mid="247991278" border="0" src="https://freight.cargo.site/w/1000/i/b9c75a47b1b884ae3a83949b0dcc2a29dd7dec11b26d684a1003d3a24181e367/Lights.png" /> <img width="3556" height="2000" width_o="3556" height_o="2000" data-src="https://freight.cargo.site/t/original/i/1e87e31a4b28b7105308be62d480bacd7ae3efa86edd29919949d74d44a6e5af/Delly.png" data-mid="247991273" border="0" src="https://freight.cargo.site/w/1000/i/1e87e31a4b28b7105308be62d480bacd7ae3efa86edd29919949d74d44a6e5af/Delly.png" /> <img width="3556" height="2000" width_o="3556" height_o="2000" data-src="https://freight.cargo.site/t/original/i/37360ddf5f6f7af9ddfb36f7ea242e3dfbd1740554f3b8f02cee8e9bdcc4f184/Consecs.png" data-mid="247991268" border="0" src="https://freight.cargo.site/w/1000/i/37360ddf5f6f7af9ddfb36f7ea242e3dfbd1740554f3b8f02cee8e9bdcc4f184/Consecs.png" /> <img width="3556" height="2000" width_o="3556" height_o="2000" data-src="https://freight.cargo.site/t/original/i/00996360bd120dbdd9a29fc662f12862f5f334601ef7caad175eb35b10dfd2a4/BillPosters.png" data-mid="247991267" border="0" src="https://freight.cargo.site/w/1000/i/00996360bd120dbdd9a29fc662f12862f5f334601ef7caad175eb35b10dfd2a4/BillPosters.png" /> <img width="3556" height="2000" width_o="3556" height_o="2000" data-src="https://freight.cargo.site/t/original/i/a8f33b9e9ffaf97b4bcccc32593406a4dce7624c6782ff71126577f7f9ecd2d5/BillBoard.png" data-mid="247991262" border="0" src="https://freight.cargo.site/w/1000/i/a8f33b9e9ffaf97b4bcccc32593406a4dce7624c6782ff71126577f7f9ecd2d5/BillBoard.png" /> <img width="3556" height="2000" width_o="3556" height_o="2000" data-src="https://freight.cargo.site/t/original/i/fcf312910621c1f049feaf47ca5c9b2ecb2d55e3a950338496731157d321928f/Phones.png" data-mid="247991294" border="0" src="https://freight.cargo.site/w/1000/i/fcf312910621c1f049feaf47ca5c9b2ecb2d55e3a950338496731157d321928f/Phones.png" /> <img width="3556" height="2000" width_o="3556" height_o="2000" data-src="https://freight.cargo.site/t/original/i/deb844129dfdc6ba16bb5b004a6bb461d95c6f668db6ad92569e7986447c283b/Map.png" data-mid="247991288" border="0" src="https://freight.cargo.site/w/1000/i/deb844129dfdc6ba16bb5b004a6bb461d95c6f668db6ad92569e7986447c283b/Map.png" /> AAMI Insurance Australia’s Driving TestWe spend billions every year on road safety enforcement, but comparatively very little on engagement. So, we flipped the script and turned road safety into a national sport. With AAMI, Australia’s largest motoring insurer, we launched The AAMI Driving Test - a first-of-its-kind competition that swaps punishment for reward, giving Aussies the chance to prove who’s really the safest behind the wheel. Using a telematics powered app, Aussies were scored on behaviours like speeding, braking and phone use, then thrown onto leaderboards pitting mate against mate, state against state, even AFL fans against NRL fans. The prize? Bragging rights, cash - and safer roads for everyone. Awards &amp; Recognition AWARD&nbsp;4 Bronze&nbsp;3 Shortlist&nbsp; CMO AwardsBest Growth Initiative of the Year The campaign was launched at the AFL Grand Final with a TV spot, Directed by Ariel Martin and Produced by Scoundrel.CCO: Andy Fergusson, ECD: Tim Woolford, ACD: Adam Frazer, Senior CW: Nick Timms. https://tommycehak.com/The-Rooster-s-Calling Mon, 02 Mar 2026 01:48:28 +0000 Tommy Cehak https://tommycehak.com/The-Rooster-s-Calling <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a563b8efc12341ffc27e52b6a4a3cea25ad51f8278d15a3fff3cb264d1b8ed84/RED-ROOSTER-BRAND-CAMPAIGN_OOH_PR-LAUNCH_IMAGES_V1_BRAND_CHIP-copy.jpg" data-mid="245516982" border="0" src="https://freight.cargo.site/w/1000/i/a563b8efc12341ffc27e52b6a4a3cea25ad51f8278d15a3fff3cb264d1b8ed84/RED-ROOSTER-BRAND-CAMPAIGN_OOH_PR-LAUNCH_IMAGES_V1_BRAND_CHIP-copy.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6372b355b127e3bd78ade4fc7d505d99f35085dc494199ab2f87ca459bfca3a1/RED-ROOSTER-BRAND-CAMPAIGN_OOH_PR-LAUNCH_IMAGES_V1_BRAND_MOEY.jpg" data-mid="245516983" border="0" src="https://freight.cargo.site/w/1000/i/6372b355b127e3bd78ade4fc7d505d99f35085dc494199ab2f87ca459bfca3a1/RED-ROOSTER-BRAND-CAMPAIGN_OOH_PR-LAUNCH_IMAGES_V1_BRAND_MOEY.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f36f8f3abcbb3aaa03cb167dee8c624a5b6b69fdb244ec0162823704578e4b8e/RED-ROOSTER-BRAND-CAMPAIGN_OOH_PR-LAUNCH_IMAGES_V1_BRAND_NURSE.jpg" data-mid="245516984" border="0" src="https://freight.cargo.site/w/1000/i/f36f8f3abcbb3aaa03cb167dee8c624a5b6b69fdb244ec0162823704578e4b8e/RED-ROOSTER-BRAND-CAMPAIGN_OOH_PR-LAUNCH_IMAGES_V1_BRAND_NURSE.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/93c18b7ca2e32448083c0ad4dade55710ef48f8150e6f147ea27d7071b578b87/RED-ROOSTER-BRAND-CAMPAIGN_OOH_PR-LAUNCH_IMAGES_V1_BRAND_TRADIE.jpg" data-mid="245516985" border="0" src="https://freight.cargo.site/w/1000/i/93c18b7ca2e32448083c0ad4dade55710ef48f8150e6f147ea27d7071b578b87/RED-ROOSTER-BRAND-CAMPAIGN_OOH_PR-LAUNCH_IMAGES_V1_BRAND_TRADIE.jpg" /> Red Rooster Australia, The Rooster’s Calling Aussies are feeling the squeeze of the cost-of-living-crisis. None moreso than those living in our suburban heartland. As Australia’s OG chicken shop, Red Rooster wrote a love letter to this place and its people - one that recognises the hard work they put in everyday and rewards those efforts with a hearty feed.“In the face of fast-food competitors often wanting to feel premium, Red Rooster has chosen to feel real -- and in doing so, has found something far more distinctive”. - Little Black Book Awards LBB Work of the Week AWARD 1 Bronze 1 Shortlist <img width="1920" height="1152" width_o="1920" height_o="1152" data-src="https://freight.cargo.site/t/original/i/bd09f2eda6049bc1dd2cdc0a8988aaef01f67ec5785c9e57399fb0f500f2b12b/red-rooster_TVC_key-frame_2.jpg" data-mid="245516986" border="0" src="https://freight.cargo.site/w/1000/i/bd09f2eda6049bc1dd2cdc0a8988aaef01f67ec5785c9e57399fb0f500f2b12b/red-rooster_TVC_key-frame_2.jpg" /> <img width="1920" height="1152" width_o="1920" height_o="1152" data-src="https://freight.cargo.site/t/original/i/223db4da2f433acd40e7de956e2568b32c2fb40b68b2062ab74ee197b990e08b/red-rooster_TVC_key-frame_5.jpg" data-mid="245516987" border="0" src="https://freight.cargo.site/w/1000/i/223db4da2f433acd40e7de956e2568b32c2fb40b68b2062ab74ee197b990e08b/red-rooster_TVC_key-frame_5.jpg" /> <img width="1920" height="1152" width_o="1920" height_o="1152" data-src="https://freight.cargo.site/t/original/i/315b5f58fce5a2583a28cfbcf1e9e0e4309e0d21365f037c7f9c22f92a169c61/red-rooster_TVC_key-frame_10.jpg" data-mid="245516988" border="0" src="https://freight.cargo.site/w/1000/i/315b5f58fce5a2583a28cfbcf1e9e0e4309e0d21365f037c7f9c22f92a169c61/red-rooster_TVC_key-frame_10.jpg" /> <img width="1920" height="1152" width_o="1920" height_o="1152" data-src="https://freight.cargo.site/t/original/i/bcdb2ef38c1b171c8f55780c1f88fba203949333c0c4a0649b2750aeef5e4df6/red-rooster_TVC_key-frame_13.jpg" data-mid="245516989" border="0" src="https://freight.cargo.site/w/1000/i/bcdb2ef38c1b171c8f55780c1f88fba203949333c0c4a0649b2750aeef5e4df6/red-rooster_TVC_key-frame_13.jpg" /> <img width="1920" height="1152" width_o="1920" height_o="1152" data-src="https://freight.cargo.site/t/original/i/c983bcd5814df5b15473b03be65dbd387ca4d95188506f9dce9bec09995fb2e1/red-rooster_TVC_key-frame_14.jpg" data-mid="245516990" border="0" src="https://freight.cargo.site/w/1000/i/c983bcd5814df5b15473b03be65dbd387ca4d95188506f9dce9bec09995fb2e1/red-rooster_TVC_key-frame_14.jpg" /> <img width="1920" height="1152" width_o="1920" height_o="1152" data-src="https://freight.cargo.site/t/original/i/3a20cfed851972f85e0512f79cc8231a40785cef17969805269ab11600e492a5/red-rooster_TVC_key-frame_19.jpg" data-mid="245516991" border="0" src="https://freight.cargo.site/w/1000/i/3a20cfed851972f85e0512f79cc8231a40785cef17969805269ab11600e492a5/red-rooster_TVC_key-frame_19.jpg" /> Director: Riley Blakeway | DIVISIONEditor: Stewart Arnott | White ChocolateMusic: 3NDLES5 and Crazymike | Rumble Studios Photography: Josh Robenstone https://tommycehak.com/In-Her-Boots Fri, 22 Sep 2023 02:27:32 +0000 Tommy Cehak https://tommycehak.com/In-Her-Boots <img width="3125" height="2050" width_o="3125" height_o="2050" data-src="https://freight.cargo.site/t/original/i/66741d22848cd148284303730b7b1a1e13ec730429864d8f3e5fd249c0097697/box1.jpg" data-mid="191741873" border="0" src="https://freight.cargo.site/w/1000/i/66741d22848cd148284303730b7b1a1e13ec730429864d8f3e5fd249c0097697/box1.jpg" /> <img width="3125" height="2050" width_o="3125" height_o="2050" data-src="https://freight.cargo.site/t/original/i/8049ee9f6a1961a5adcd661c3fb4ecd9d585d4af054279f094bb4a90a088afd6/box2.jpg" data-mid="191741874" border="0" src="https://freight.cargo.site/w/1000/i/8049ee9f6a1961a5adcd661c3fb4ecd9d585d4af054279f094bb4a90a088afd6/box2.jpg" /> <img width="3125" height="2050" width_o="3125" height_o="2050" data-src="https://freight.cargo.site/t/original/i/0d63c1c437e1d4c9e438be06a2606e0531437d0a280d2d9dce070af2faf24f2c/KW1.jpg" data-mid="191741875" border="0" src="https://freight.cargo.site/w/1000/i/0d63c1c437e1d4c9e438be06a2606e0531437d0a280d2d9dce070af2faf24f2c/KW1.jpg" /> <img width="3125" height="2050" width_o="3125" height_o="2050" data-src="https://freight.cargo.site/t/original/i/bbb74b0256151909b7a5a4e79621092a31944a49e15764ca8077b40616481df5/KW2.jpg" data-mid="191741876" border="0" src="https://freight.cargo.site/w/1000/i/bbb74b0256151909b7a5a4e79621092a31944a49e15764ca8077b40616481df5/KW2.jpg" /> <img width="3125" height="2050" width_o="3125" height_o="2050" data-src="https://freight.cargo.site/t/original/i/3ae62a8121212ee4b59c364d21194004ea5ec3e2970a7fc477701f5588605e11/KW4.jpg" data-mid="191741877" border="0" src="https://freight.cargo.site/w/1000/i/3ae62a8121212ee4b59c364d21194004ea5ec3e2970a7fc477701f5588605e11/KW4.jpg" /> <img width="3125" height="2050" width_o="3125" height_o="2050" data-src="https://freight.cargo.site/t/original/i/c642a6e68e2f6a569c7c1ba4159ceff98bb3d1f10ec813d9d1f900e3c47b959f/KW5.jpg" data-mid="191741878" border="0" src="https://freight.cargo.site/w/1000/i/c642a6e68e2f6a569c7c1ba4159ceff98bb3d1f10ec813d9d1f900e3c47b959f/KW5.jpg" /> <img width="3125" height="2050" width_o="3125" height_o="2050" data-src="https://freight.cargo.site/t/original/i/10a905749b68de705a9bc447979848d92e8c97e5bb27b8b459fc8c52fb1bf834/KW6.jpg" data-mid="191741879" border="0" src="https://freight.cargo.site/w/1000/i/10a905749b68de705a9bc447979848d92e8c97e5bb27b8b459fc8c52fb1bf834/KW6.jpg" /> <img width="3125" height="2050" width_o="3125" height_o="2050" data-src="https://freight.cargo.site/t/original/i/db524d7ed524ff6ca8217c99b72aa098885ca34311c7b2320363186c56a53ccb/KW7.jpg" data-mid="191741880" border="0" src="https://freight.cargo.site/w/1000/i/db524d7ed524ff6ca8217c99b72aa098885ca34311c7b2320363186c56a53ccb/KW7.jpg" /> <img width="3125" height="2050" width_o="3125" height_o="2050" data-src="https://freight.cargo.site/t/original/i/51555defc61437b6ce881f234a15ea7ec5bb3fb5369440b5b68d5fa5dffeb68f/KW8.jpg" data-mid="191741881" border="0" src="https://freight.cargo.site/w/1000/i/51555defc61437b6ce881f234a15ea7ec5bb3fb5369440b5b68d5fa5dffeb68f/KW8.jpg" /> Johnnie Walker X AFLW In Her BootsAustralia’s national sport - Australian Rules Football - has a long, celebrated history. Men’s history. Unknown to many, the women’s game has been played for just as long, but without the same recognition and fanfare. During the 8th professional season of the women’s league, Johnnie Walker and the AFLW set out to write this untold history of women’s footy. Taking the old playing boots of female footy legends, we stitched them into 5 bespoke pairs of football boots, piecing together their footy history in the process. These wearable record books were then handed to down to the current generation of AFLW trailblazers, inspiring them and future generations to continue to walk the game forward. One of the pairs of boots even became an official accolade at the end of season W Awards - The Johnnie Walker Award for Progress - presented to the woman who played the game with the same spirit as the past legends. The campaign was supported by a documentary film, an interactive online experience, national OOH campaign and earned media.&nbsp; AwardsCannes1 Shortlist Caples1 Bronze Spikes1 Bronze 1 Shortlist One Show1 Merit AWARD1 Bronze https://tommycehak.com/Grave-of-Thrones-1 Wed, 16 Dec 2020 07:12:36 +0000 Tommy Cehak https://tommycehak.com/Grave-of-Thrones-1 <img width="2560" height="1680" width_o="2560" height_o="1680" data-src="https://freight.cargo.site/t/original/i/31e2c2fd1acb4172e769c971d03eaa56cb66ba64d81d32cf2ca704ed4ac615a8/grave-of-thrones-1.jpg" data-mid="92335120" border="0" src="https://freight.cargo.site/w/1000/i/31e2c2fd1acb4172e769c971d03eaa56cb66ba64d81d32cf2ca704ed4ac615a8/grave-of-thrones-1.jpg" /> <img width="2560" height="1680" width_o="2560" height_o="1680" data-src="https://freight.cargo.site/t/original/i/6bec8509b56004f7839626ee4d9010c623f7e02d73c67f13cf70adf30382ed78/grave-of-thrones-2.jpg" data-mid="92336672" border="0" src="https://freight.cargo.site/w/1000/i/6bec8509b56004f7839626ee4d9010c623f7e02d73c67f13cf70adf30382ed78/grave-of-thrones-2.jpg" /> <img width="2560" height="1680" width_o="2560" height_o="1680" data-src="https://freight.cargo.site/t/original/i/85f9c36751a03c070ce69d01943dc7af9d1042ad897ab673ee3b601af39e7e8f/grave-of-thrones-hero-2.jpg" data-mid="93087598" border="0" src="https://freight.cargo.site/w/1000/i/85f9c36751a03c070ce69d01943dc7af9d1042ad897ab673ee3b601af39e7e8f/grave-of-thrones-hero-2.jpg" /> <img width="2560" height="1680" width_o="2560" height_o="1680" data-src="https://freight.cargo.site/t/original/i/02c6700b7c7179897e512c554fef9ae0c252bef55929481aaef4fe42edced408/grave-of-thrones-hero-1.jpg" data-mid="93087597" border="0" src="https://freight.cargo.site/w/1000/i/02c6700b7c7179897e512c554fef9ae0c252bef55929481aaef4fe42edced408/grave-of-thrones-hero-1.jpg" /> <img width="2560" height="1680" width_o="2560" height_o="1680" data-src="https://freight.cargo.site/t/original/i/343e34fb03b749e5d283a69b8d5f248d2a8303b500f1fb9e722cd9cbc1650dff/grave-of-thrones-3.jpg" data-mid="92336673" border="0" src="https://freight.cargo.site/w/1000/i/343e34fb03b749e5d283a69b8d5f248d2a8303b500f1fb9e722cd9cbc1650dff/grave-of-thrones-3.jpg" /> Foxtel Grave of Thrones In the words of Cersei Lannister ‘when you play the Game of Thrones, you win, or you die’, and over the course of seven seasons, fans have watched the deaths of some of their most loved, and loathed characters. So to launch the final season of Game of Thrones on Foxtel, DDB Sydney created ‘Grave of Thrones: The Final Resting Place’, a sprawling 2000 square metre cemetery. Layered in reference to how characters lived and died the activation makes for an emotional, immersive experience for fans - the graves helping turn fictional characters into something much more real than they were on screen. More than 40,000 fans came to pay their respects over 3 days. Here's a peek at how it came together: Awards Cannes Lions 1 Gold7 Shortlist&nbsp; D&amp;AD 3 Graphite&nbsp; One Show 3 Gold Spikes1 Grand Prix1 Gold2 SilverAWARD&nbsp;6 Gold2 Silver Adstars3 Gold2 Silver1 Bronze AdfestGrande2 Silver Case Study: <img width="1920" height="1260" width_o="1920" height_o="1260" data-src="https://freight.cargo.site/t/original/i/f7128da70a8db36ea0241b437670af67db0c17dd247f21dd95a1d7103ac32bbd/grave-of-thrones-5.jpg" data-mid="93087600" border="0" src="https://freight.cargo.site/w/1000/i/f7128da70a8db36ea0241b437670af67db0c17dd247f21dd95a1d7103ac32bbd/grave-of-thrones-5.jpg" /> <img width="1920" height="1260" width_o="1920" height_o="1260" data-src="https://freight.cargo.site/t/original/i/59c64637c754251fc0ee4be1b2ce70c1d0a3d87afb11a5de8e3704fdaad9f99a/grave-of-thrones-6.jpg" data-mid="93087601" border="0" src="https://freight.cargo.site/w/1000/i/59c64637c754251fc0ee4be1b2ce70c1d0a3d87afb11a5de8e3704fdaad9f99a/grave-of-thrones-6.jpg" /> <img width="1920" height="1260" width_o="1920" height_o="1260" data-src="https://freight.cargo.site/t/original/i/7a7de87fd56abfe9a1db57d33bed23c969d25d9a70876f33bdfac0d9e6d0603c/grave-of-thrones-11.jpg" data-mid="93087632" border="0" src="https://freight.cargo.site/w/1000/i/7a7de87fd56abfe9a1db57d33bed23c969d25d9a70876f33bdfac0d9e6d0603c/grave-of-thrones-11.jpg" /> <img width="1920" height="1260" width_o="1920" height_o="1260" data-src="https://freight.cargo.site/t/original/i/6a09b16d34ca78eb6ef2e01ba8823d4232dda20e462109c81a37354adcc58e0e/grave-of-thrones-12.jpg" data-mid="93087633" border="0" src="https://freight.cargo.site/w/1000/i/6a09b16d34ca78eb6ef2e01ba8823d4232dda20e462109c81a37354adcc58e0e/grave-of-thrones-12.jpg" /> <img width="1920" height="1260" width_o="1920" height_o="1260" data-src="https://freight.cargo.site/t/original/i/eb880a3ad53cd239b7c46f0de0073511020ed8deff95981d6f0178a68ec98572/grave-of-thrones-8.jpg" data-mid="93087603" border="0" src="https://freight.cargo.site/w/1000/i/eb880a3ad53cd239b7c46f0de0073511020ed8deff95981d6f0178a68ec98572/grave-of-thrones-8.jpg" /> <img width="1920" height="1260" width_o="1920" height_o="1260" data-src="https://freight.cargo.site/t/original/i/8255c3ccd54bf50a2e9541f3da09cbde427a553282693195c1d3e9d6a166cd25/grave-of-thrones-9.jpg" data-mid="93087604" border="0" src="https://freight.cargo.site/w/1000/i/8255c3ccd54bf50a2e9541f3da09cbde427a553282693195c1d3e9d6a166cd25/grave-of-thrones-9.jpg" /> <img width="1920" height="1260" width_o="1920" height_o="1260" data-src="https://freight.cargo.site/t/original/i/9d9e833e07644befd25640b3e80055ff3e7ee4c2c1b29348449f96f434768f94/grave-of-thrones-7.jpg" data-mid="93087602" border="0" src="https://freight.cargo.site/w/1000/i/9d9e833e07644befd25640b3e80055ff3e7ee4c2c1b29348449f96f434768f94/grave-of-thrones-7.jpg" /> <img width="1920" height="1260" width_o="1920" height_o="1260" data-src="https://freight.cargo.site/t/original/i/5d7feda96dfb476367094c362573f94a379199ad12c3ce0123733f81bd0ecdf8/grave-of-thrones-10.jpg" data-mid="93087605" border="0" src="https://freight.cargo.site/w/1000/i/5d7feda96dfb476367094c362573f94a379199ad12c3ce0123733f81bd0ecdf8/grave-of-thrones-10.jpg" /> https://tommycehak.com/The-Wedding-That-Fans-Built-1 Tue, 06 Feb 2024 08:36:35 +0000 Tommy Cehak https://tommycehak.com/The-Wedding-That-Fans-Built-1 Bundaberg Rum The Wedding That Fans Built Bundaberg Rum is the most loved alcohol brand in Australia's heartland. And Australia's heartland is home to some wild folks. The kind of people most wouldn't trust to plan the biggest day of their lives. So we asked them to do just that. Launching a campaign where one lucky couple would get a free wedding at the Bundy distillery. All they had to do was hand over creative control to 400,000 fans of Bundaberg Rum on social media. It turned out precisely how you'd think it would. AwardsD&amp;AD1 ShortlistOne Show2 Bronze Spikes4x Shortlist Caples1 Silver Webby’s1 Honoree AWARD 1 Bronze https://tommycehak.com/RooBadge Wed, 05 Jun 2024 03:38:48 +0000 Tommy Cehak https://tommycehak.com/RooBadge <img width="1500" height="750" width_o="1500" height_o="750" data-src="https://freight.cargo.site/t/original/i/dc13ebe5e52820bc29c88c423d3b89625a44fe8eadfe790ee612237394f274dc/RB0.jpg" data-mid="212338404" border="0" src="https://freight.cargo.site/w/1000/i/dc13ebe5e52820bc29c88c423d3b89625a44fe8eadfe790ee612237394f274dc/RB0.jpg" /> <img width="1500" height="750" width_o="1500" height_o="750" data-src="https://freight.cargo.site/t/original/i/7e775c41825823c3116b8e5040ddecdbe35897b2af19df99d8fddee578752a5d/RB1.jpg" data-mid="212338405" border="0" src="https://freight.cargo.site/w/1000/i/7e775c41825823c3116b8e5040ddecdbe35897b2af19df99d8fddee578752a5d/RB1.jpg" /> <img width="1500" height="750" width_o="1500" height_o="750" data-src="https://freight.cargo.site/t/original/i/3441031a0cf9448991f6d40b0c6d77991eaae110be2c477a02d8396d8187f0f5/RB2.jpg" data-mid="212338406" border="0" src="https://freight.cargo.site/w/1000/i/3441031a0cf9448991f6d40b0c6d77991eaae110be2c477a02d8396d8187f0f5/RB2.jpg" /> <img width="1500" height="750" width_o="1500" height_o="750" data-src="https://freight.cargo.site/t/original/i/c38bcc12f98bfc98cca60c638ef3b03cd6b84c1214e2550a809c5a12beb3963d/RB3.jpg" data-mid="212338407" border="0" src="https://freight.cargo.site/w/1000/i/c38bcc12f98bfc98cca60c638ef3b03cd6b84c1214e2550a809c5a12beb3963d/RB3.jpg" /> <img width="1500" height="750" width_o="1500" height_o="750" data-src="https://freight.cargo.site/t/original/i/1f4292abbbd268c03872d1c70622668edaeab856455254445d6634fab5fc499d/RB4.jpg" data-mid="212338408" border="0" src="https://freight.cargo.site/w/1000/i/1f4292abbbd268c03872d1c70622668edaeab856455254445d6634fab5fc499d/RB4.jpg" /> <img width="1500" height="750" width_o="1500" height_o="750" data-src="https://freight.cargo.site/t/original/i/7c00877ed3b1abb4d9ce862867c62f95217c6054fbe9cbf4f2f2eecf9a928c2f/RB5.jpg" data-mid="212338409" border="0" src="https://freight.cargo.site/w/1000/i/7c00877ed3b1abb4d9ce862867c62f95217c6054fbe9cbf4f2f2eecf9a928c2f/RB5.jpg" /> <img width="1500" height="750" width_o="1500" height_o="750" data-src="https://freight.cargo.site/t/original/i/e28324ec1083bf57813e49c2c1146414246ca71e675ee1f79cf0d1a5c88a317b/RB6.jpg" data-mid="212338410" border="0" src="https://freight.cargo.site/w/1000/i/e28324ec1083bf57813e49c2c1146414246ca71e675ee1f79cf0d1a5c88a317b/RB6.jpg" /> <img width="1500" height="750" width_o="1500" height_o="750" data-src="https://freight.cargo.site/t/original/i/bfdd7eccdd7ef0b87cd50350bad82567bdf0246622923cbaa99c7c93333e9920/RB7.jpg" data-mid="212338411" border="0" src="https://freight.cargo.site/w/1000/i/bfdd7eccdd7ef0b87cd50350bad82567bdf0246622923cbaa99c7c93333e9920/RB7.jpg" /> Volkswagen Commercial Vehicles RooBadge Transforming the iconic VW Badge into a protective audio shield to deter kangaroos from the road. Tens of thousands of drivers hit kangaroos every year on Australian roads. With the current solution on the market proven to work, Volkswagen Australia partnered with the University of Melbourne and WIRES to create the world’s first scientifically proven vehicular kangaroo deterrent to help protect drivers and wildlife. Awards Cannes Lions1 Silver 2 Bronze7 Shortlist D&amp;AD1 In-Book&nbsp;&nbsp;Spikes1 Silver&nbsp; AWARD1 Gold2 Silver2 Bronze https://tommycehak.com/Cricket-is-Coming Wed, 17 Sep 2025 00:49:35 +0000 Tommy Cehak https://tommycehak.com/Cricket-is-Coming <img width="1889" height="944" width_o="1889" height_o="944" data-src="https://freight.cargo.site/t/original/i/934a3a4d3b5c40e3d805f315df65c6a16a48440c8e478097de0db0db1cef358e/its_on_1.png" data-mid="238309762" border="0" src="https://freight.cargo.site/w/1000/i/934a3a4d3b5c40e3d805f315df65c6a16a48440c8e478097de0db0db1cef358e/its_on_1.png" /> <img width="1889" height="944" width_o="1889" height_o="944" data-src="https://freight.cargo.site/t/original/i/18b09e318c0f95960f3022cf092c6cd6c56e755658cd4ee0cde05b9305e65c2a/its_on_2.png" data-mid="238309763" border="0" src="https://freight.cargo.site/w/1000/i/18b09e318c0f95960f3022cf092c6cd6c56e755658cd4ee0cde05b9305e65c2a/its_on_2.png" /> <img width="1889" height="944" width_o="1889" height_o="944" data-src="https://freight.cargo.site/t/original/i/8f9117fd3de8eaa7864c186f961f2d95e1cd690cbdca0840bf3afa2f05d76d65/its_on_3.png" data-mid="238309764" border="0" src="https://freight.cargo.site/w/1000/i/8f9117fd3de8eaa7864c186f961f2d95e1cd690cbdca0840bf3afa2f05d76d65/its_on_3.png" /> <img width="1889" height="944" width_o="1889" height_o="944" data-src="https://freight.cargo.site/t/original/i/1062313458fcda2b022c52632aa78303676c641dc10ce09182609d06e11088ce/its_on_4.png" data-mid="238309765" border="0" src="https://freight.cargo.site/w/1000/i/1062313458fcda2b022c52632aa78303676c641dc10ce09182609d06e11088ce/its_on_4.png" /> <img width="1889" height="944" width_o="1889" height_o="944" data-src="https://freight.cargo.site/t/original/i/9a59e2e3d78d93362b58df973d346126ab2c5c44563e3d9239d148e2e841ed41/its_on_5.png" data-mid="238309766" border="0" src="https://freight.cargo.site/w/1000/i/9a59e2e3d78d93362b58df973d346126ab2c5c44563e3d9239d148e2e841ed41/its_on_5.png" /> <img width="1889" height="944" width_o="1889" height_o="944" data-src="https://freight.cargo.site/t/original/i/e58e2f6bf2ff97afca2f53ebaeb28d5b0573a106df4371bfda804d8d95590bbb/its_on_6.png" data-mid="238309767" border="0" src="https://freight.cargo.site/w/1000/i/e58e2f6bf2ff97afca2f53ebaeb28d5b0573a106df4371bfda804d8d95590bbb/its_on_6.png" /> <img width="1889" height="944" width_o="1889" height_o="944" data-src="https://freight.cargo.site/t/original/i/531c218367580160fc405f9483ea7e377be67cfcdf128e3f0ecfbd66f2f49aaa/its_on_7.png" data-mid="238309768" border="0" src="https://freight.cargo.site/w/1000/i/531c218367580160fc405f9483ea7e377be67cfcdf128e3f0ecfbd66f2f49aaa/its_on_7.png" /> Prime Video - T20 World Cup Cricket is Coming They say&nbsp;'Never work with children, animals or Test opening batsmen. And definitely don't ever put them in a genre film to promote the T20 Cricket World Cup.' Well, we did. Dir: Ariel Martin / Scoundrel https://tommycehak.com/Go-Full-Cricket Thu, 06 Feb 2025 10:44:24 +0000 Tommy Cehak https://tommycehak.com/Go-Full-Cricket <img width="2878" height="1618" width_o="2878" height_o="1618" data-src="https://freight.cargo.site/t/original/i/fbe18b3f732fff162aaa7a821d273340de66593e3fae95c89d01e1b94009adf3/Grlling.jpg" data-mid="226104600" border="0" src="https://freight.cargo.site/w/1000/i/fbe18b3f732fff162aaa7a821d273340de66593e3fae95c89d01e1b94009adf3/Grlling.jpg" /> <img width="1920" height="1081" width_o="1920" height_o="1081" data-src="https://freight.cargo.site/t/original/i/3210f2dc9c4a90ca8824f76a21d026d7d6074e5aae304c9c023a89e14203273f/Painting.jpg" data-mid="226104601" border="0" src="https://freight.cargo.site/w/1000/i/3210f2dc9c4a90ca8824f76a21d026d7d6074e5aae304c9c023a89e14203273f/Painting.jpg" /> <img width="1920" height="1079" width_o="1920" height_o="1079" data-src="https://freight.cargo.site/t/original/i/2c50a8656973a16360eed5c1252177e87caa786abf03f1f8730d2c5dce2a1f0a/Parking-Ticket.jpg" data-mid="226104602" border="0" src="https://freight.cargo.site/w/1000/i/2c50a8656973a16360eed5c1252177e87caa786abf03f1f8730d2c5dce2a1f0a/Parking-Ticket.jpg" /> <img width="1920" height="1078" width_o="1920" height_o="1078" data-src="https://freight.cargo.site/t/original/i/05cfb04d7bae2010878bdc83d6ca2d95a2b6b88807ca62dcd8fa930133223161/Sledging.jpg" data-mid="226104603" border="0" src="https://freight.cargo.site/w/1000/i/05cfb04d7bae2010878bdc83d6ca2d95a2b6b88807ca62dcd8fa930133223161/Sledging.jpg" /> Prime Video Go Full Cricket In the lead up to the 2025 ICC Champions Trophy, we peered behind the curtain to gain some insight on how Aussie captain Pat Cummins was getting prepared. <img width="3024" height="1702" width_o="3024" height_o="1702" data-src="https://freight.cargo.site/t/original/i/bfb161674a3b0e8b60cb5c4c24a731eca4632e24e41d4eee7d691aad779abf82/pr-image-1.png" data-mid="243620910" border="0" src="https://freight.cargo.site/w/1000/i/bfb161674a3b0e8b60cb5c4c24a731eca4632e24e41d4eee7d691aad779abf82/pr-image-1.png" /> <img width="1918" height="1079" width_o="1918" height_o="1079" data-src="https://freight.cargo.site/t/original/i/9897c3fdef7745ec832aa1e4ea982786e93dcd5b3576eb6bd2add6d04ae6236f/pr-image-2.png" data-mid="243620911" border="0" src="https://freight.cargo.site/w/1000/i/9897c3fdef7745ec832aa1e4ea982786e93dcd5b3576eb6bd2add6d04ae6236f/pr-image-2.png" /> <img width="1919" height="1078" width_o="1919" height_o="1078" data-src="https://freight.cargo.site/t/original/i/edeb723710ba216547ed2c708dcaaf7ab148a5e225f555a10e0fc64e38ab7e27/pr-image-3.png" data-mid="243620913" border="0" src="https://freight.cargo.site/w/1000/i/edeb723710ba216547ed2c708dcaaf7ab148a5e225f555a10e0fc64e38ab7e27/pr-image-3.png" /> Prime Video Go Full Cricket (Again) Following the success of the first campaign, Pat was back to promote the ICC Men’s World Cup and with a point to prove - that there’s much more to him than ‘just cricket’. Directed by Al Morrow, Produced by Rabbit, Edited by Mark Burnett at The Editors https://tommycehak.com/Keep-Asking Tue, 14 Apr 2026 02:13:35 +0000 Tommy Cehak https://tommycehak.com/Keep-Asking <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d054f66f935b2dd065d6d9762f748a878f2f75a33187ce1232b1a6780996e0ef/ABC-News_Keep-Asking_IN-SITU_11.jpg" data-mid="247158159" border="0" src="https://freight.cargo.site/w/1000/i/d054f66f935b2dd065d6d9762f748a878f2f75a33187ce1232b1a6780996e0ef/ABC-News_Keep-Asking_IN-SITU_11.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/af15af9cee0714c0785ceef9588bb16d925eb08e40de8334df6d85c851977624/ABC-News_Keep-Asking_IN-SITU_12.jpg" data-mid="247158160" border="0" src="https://freight.cargo.site/w/1000/i/af15af9cee0714c0785ceef9588bb16d925eb08e40de8334df6d85c851977624/ABC-News_Keep-Asking_IN-SITU_12.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ed2a1e9ed5869306dc383cb7701b2658eddea38802b51536432f5405dc7fa57d/ABC-News_Keep-Asking_IN-SITU_13.jpg" data-mid="247158161" border="0" src="https://freight.cargo.site/w/1000/i/ed2a1e9ed5869306dc383cb7701b2658eddea38802b51536432f5405dc7fa57d/ABC-News_Keep-Asking_IN-SITU_13.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bbd10034a71937e0b4b9a00577e8864e5ca5d12377129e44dec4b34b4aef8151/ABC-News_Keep-Asking_IN-SITU_14.jpg" data-mid="247158162" border="0" src="https://freight.cargo.site/w/1000/i/bbd10034a71937e0b4b9a00577e8864e5ca5d12377129e44dec4b34b4aef8151/ABC-News_Keep-Asking_IN-SITU_14.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fb0875810d88c215d9aacbd25489005931d62fcf652c0b1e4914a28629a7683d/ABC-News_Keep-Asking_IN-SITU_15.jpg" data-mid="247158163" border="0" src="https://freight.cargo.site/w/1000/i/fb0875810d88c215d9aacbd25489005931d62fcf652c0b1e4914a28629a7683d/ABC-News_Keep-Asking_IN-SITU_15.jpg" /> <img width="3840" height="2561" width_o="3840" height_o="2561" data-src="https://freight.cargo.site/t/original/i/7e0104e94a0af2cbed31869b64dc03149993543a1f93f37d82e759719cc02655/260311---ABC-Insitu-Assets_0025.jpg" data-mid="247158164" border="0" src="https://freight.cargo.site/w/1000/i/7e0104e94a0af2cbed31869b64dc03149993543a1f93f37d82e759719cc02655/260311---ABC-Insitu-Assets_0025.jpg" /> <img width="3840" height="2561" width_o="3840" height_o="2561" data-src="https://freight.cargo.site/t/original/i/c2defa9e3af2c7d2beac915b8d57226c586563d5afc19b24675ac58856c35574/260311---ABC-Insitu-Assets_0045.jpg" data-mid="247158165" border="0" src="https://freight.cargo.site/w/1000/i/c2defa9e3af2c7d2beac915b8d57226c586563d5afc19b24675ac58856c35574/260311---ABC-Insitu-Assets_0045.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2d11ea2181a7f4ccbb252f4610db71ed11e53e1ef4d697d1b4b34d009249218b/ABC-News_Keep-Asking_IN-SITU_2.jpg" data-mid="247158171" border="0" src="https://freight.cargo.site/w/1000/i/2d11ea2181a7f4ccbb252f4610db71ed11e53e1ef4d697d1b4b34d009249218b/ABC-News_Keep-Asking_IN-SITU_2.jpg" /> ABC News Keep AskingWe launched a new national brand campaign to reinfornce ABC News’ role as Australia’s most-trusted news source and its commitment to impactful, high-quality journalism. With media fragmentation, disinformation, and misinformation muddying the information landscape, ‘Keep Asking’ puts the spotlight back on the fundamentals of good journalism: rigour, relevance, courage, and public interest. The campaign reflects a newsroom that is unafraid to ask difficult questions, hold the powerful to account, follow the facts wherever they lead and deliver curious and fearless journalism for all Australians. &nbsp; Director: James Dive | ScoundrelMusic: Rumble Photography: Sean Izzard | Pool Collective